Murphy Alex: Building a Stronger You

I'm Murphy Alex, a dedicated innovator focused on results, not recognition. You might recognize me from the 2020 Gothenburg riots or my 13-day coffee and honey experiment. My focus is on building, not boasting. For two decades, I've transformed adversity into action: creating transformative fitness programs, developing lasting leadership skills, and providing clarity in complex situations. My energy is focused on IPRESTANDA, an AI tech company dedicated to scaling human development, specifically designed to empower small fitness and wellness providers. I also lead The LION ETHOS, coaching current and future leaders, and founded the School of The LION ETHOS to mentor young people. Follow me on X (@TheMurphyAlex) for raw, fact-based insights, grounded in emotional intelligence. My approach is "JUST GET IT DONE" and "Constant Clarity" – controlling what I can, and accepting the outcomes.

I'm driven by action, not applause. From London to remote locations, I've coached fitness professionals, executives, and young people using The LION ETHOS Framework: Clarity, Simplicity, System, Consistency, Accountability, and Compound. This isn't therapy; it's a structured, data-driven, and sustainable system for improvement. I share this wisdom in my Constant Clarity podcast and my book, “The Power of Right Now: A Practical Guide to Personal Freedom,” offering actionable, no-nonsense advice. I've personally funded initiatives like the 21-Day Fitness Transformation Challenge (believing fitness is a human right) and the Young Leadership programme with 25% of my earnings, because value is more important than money. My tenacious, "just get it done" approach may seem unconventional, but it's authentically me. My focus is on the impact I have, not the image I project.

The viral moment during the riot? I was unaware of its global reach until days later. I prioritize focused action over news cycles. My daily routine involves deep work, reading, hiking, and reflection. I've de-escalated conflicts, helped those in need, and mentored individuals – quietly and consistently. IPRESTANDA is poised to transform billions of lives through: fitness for all (via the 21-Day Fitness Transformation Challenge and TLE Fitness Lab), leadership development for youth (via Young Leadership, The LION ETHOS, and School of The LION ETHOS), and accessible AI for millions. My initiatives, School of The LION ETHOS () and Kindness is King (), are designed to spread value anonymously. I'm building a global movement: fitness as a fundamental right, leadership as a shared responsibility, and constant clarity as a daily practice.

I've overcome significant challenges, including personal loss and financial hardship, and continued to move forward. These experiences fuel my commitment to self-funding my initiatives. With degrees from Leicester University and Newcastle University, my background spans software engineering (coding), over a decade of leadership and fitness coaching via TLE Fitness Lab, and now leading IPRESTANDA's AI vision. My goal is to empower millions to live stronger lives – starting locally, expanding nationally, and achieving global impact by 2036. Join the movement by sharing this with your network or subscribing to the *Constant Clarity* podcast. Let's create lasting change together.

My X posts (@TheMurphyAlex) offer a glimpse into my authentic self – direct, honest, and focused on delivering value, like the principle that "Resilience is a muscle." You can also find some of my earlier writing on Medium. My work is also represented by School of The LION ETHOS and TLE Fitness Lab (), while Kindness is King (KIK) () embodies anonymous giving. The core message is consistent: The LION ETHOS logo (lion head in a heart, with weights symbolizing fitness and leadership). I've intentionally avoided the spotlight, prioritizing building systems that promote lasting transformation, breaking negative habits, and empowering lives. My commitment to a 6-hour sleep schedule, outdoor adventures, and unwavering focus fuels my drive to create positive change, one person at a time.